Specialist Marketing Research (Graceffo)

Role : Specialist Marketing Research
Pay Rate: $30.15per hour, paid weekly
Location of Assignment: One Nationwide Plaza Columbus OH, 43215
Schedule: Monday – Friday, Regular Working Hours
Assignment Length: 6 months, opportunity for extension/conversion pending performance, attendance and business need
Benefit: Health, Medical, Dental
Target Start Date: 9/22/2025, upon completion of new hire onboarding

Position Summary:
Responsible for carrying out routine marketing research tasks, including analyzing quantitative and qualitative data, preparing reports, and summarizing findings to support the company's marketing initiatives. Executes research plans under the guidance of marketing research leadership to provide customer insights to business partners. Determines suitable data sources and collection methods for consumer, customer, producer, and competitor information. Collaborates with research vendors to monitor and ensure timely delivery of project outcomes.

Key Responsibilities:

• Accountable for leading wide variety of primary and / or secondary market research projects.
• Prioritizes, plans, and executes projects as well as urgent, high-priority requests from senior management; coordinates activities across assigned products or distribution systems, often with minimal supervision.
• Serves as project lead in collecting, analyzing, and distributing information on consumers, customers, competitors, distribution channels, industry trends, regulatory changes, technology, demographics, and the economic environment, using both internal and external sources to meet company and marketing needs.
• Acts as the main liaison for research services across enterprise offices.
• Identifies, evaluates, and recommends new sources of market intelligence.
• Designs advanced data collection tools and methodologies.
• Supports the development and review of analytical processes used in marketing plan formulation, ensuring an objective and disciplined approach to evaluation.
• Partners with business units to assess information needs, identify appropriate data sources, and recommend solutions; manage external research suppliers throughout project execution.
• Collaborates with product line management to define research design criteria, ensuring technical and business expertise are integrated; oversees project scheduling, resource allocation, staff involvement, and reporting.
• Prepares comprehensive reports and deliver presentations of research findings, emphasizing actionable insights and recommendations.
• Performs additional duties as required.

Qualifications

• Education: Undergraduate studies in Marketing Research, Marketing, or Social Sciences; graduate degree preferred.
• Experience: 6+ years of related experience in marketing or marketing research; a graduate degree may substitute for equivalent experience.
• Knowledge: Basic understanding of and working knowledge to conduct marketing research.

Skills:

• Command of skills necessary for verbal and written communications to explain analyses and quantified information.
• Ability to analyze basic qualitative and quantitative information and interpret relevant issues and insights from such activities.
• Ability to analyze basic external factors that may influence or have an impact on the company as well as the customers, distribution systems and operation.
• Ability to set work priorities that conform with established objectives, timeframes, and to accomplish a task in the most effective manner.
• Ability to maintain working knowledge and/or expertise in PC-based software programs, insurance/business concepts and assigned line of business as well as marketing and strategic planning concepts.

Upon acceptance of offer, candidates will be required to submit to a 10-year criminal background check, urinalysis drug screen, and soft credit screen.