Lifecycle Marketing Specialist

Lifecycle Marketing Specialist
Location: Fully Remote - CA or NY
Competitive Compensation: $50-60/Hr (W2)
Duration: Initial 12-month contract (expected extension/conversion)
Schedule: 40 hours/week; no OT
Target Start: ASAP
Benefits: Medical, dental, vision, 401(k), paid vacation & sick leave

Job Overview:

We're looking for a Lifecycle Marketing Specialist to help drive activation, engagement, and retention programs across our platform. This role blends strategic thinking with hands-on execution — you'll contribute to lifecycle strategy, design campaign approaches, and bring them to life through marketing automation. You'll partner with the Lifecycle Marketing Lead to identify opportunities, develop program frameworks, and optimize performance across the full customer journey.

This is ideal for someone who thinks in systems and journeys, not just individual sends — and who can connect business goals to lifecycle levers with increasing independence.

What You'll Do:

• Contribute to lifecycle strategy — Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the journey and propose solutions grounded in data.
• Design multi-touch campaigns — Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other surfaces. Translate business objectives into lifecycle program briefs.
• Own experimentation — Design and run A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy.
• Leverage data for decision-making — Use segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic.
• Build & optimize campaigns — Set up automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously improve based on performance data.
• Partner cross-functionally — Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Bring lifecycle perspective into planning conversations.
• Drive reporting & insights — Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.

What You'll Bring:

• 5-7 years in lifecycle marketing, email marketing, CRM, or marketing operations — ideally in a B2B SaaS or self-serve platform environment.
• Hands-on marketing automation experience — You've built campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot). You're comfortable with journey builders, logic branches, and dynamic content.
• Solid working knowledge of segmentation — You can translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields.
• Analytical mindset — You're comfortable pulling data from tools like Looker, Amplitude, or Mixpanel to assess campaign performance, and you know what "good" looks like for open rates, CTRs, and conversion metrics.
• Detail-oriented and organized — You can manage multiple campaigns simultaneously without dropping the ball on QA, timing, or stakeholder updates.
• Clear communicator — You can document processes, summarize test results, and keep cross-functional partners informed without hand-holding.

Must-Have Skills:

• CSM Platform
• Email builder tool experience (does not need to know how to code)
• Experience working with a lot of different teams
• Manage stakeholder expectations
• Enterprise B2B experience

Bonus: Experience with customer data platforms (Segment, mParticle), HTML/CSS for email, or familiarity with advertiser ecosystems and two-sided platforms.

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

#TM2