Program Manager (Software GTM)

Program Manager (Software GTM)
Location: Onsite-- Seattle, Burlingame, or Menlo Park
Market rate: $70-90/hr (W2)
Schedule: M-F, 40 hrs/wk
Contract: 12 months (probable extensions/conversion)
Target Start: September
Benefits: Medical, dental, vision, disability, paid vacation/sick leave, 401K

Job Overview:

Program Manager – Software GTM (Go-to-Market), Wearables Division 

Focused on creating innovative products that blend hardware, software, and platform technologies. The Wearables team is expanding rapidly and is seeking a Program Manager to scale and operationalize software Go-to-Market (GTM) processes.

Key Responsibilities:

• GTM Program Management: Lead end-to-end GTM programs across multiple functions (Marketing, Product, Comms, etc.) for software features—ensuring alignment across the full customer journey, from launch to post-launch.
• Process Optimization & Scalability: Define, implement, and continuously improve GTM and In-Market processes, including planning, gating, rollout strategies, and making trade-offs to deliver business results.
• Stakeholder Coordination & Readiness: Align and track readiness across broad internal stakeholder teams; report on key milestones, risks, and escalations to ensure successful feature launches and in-market performance.
• Issue Resolution & Bottleneck Management: Proactively identify bottlenecks and conflicting priorities; balance business goals with technical and operational constraints to resolve cross-functional roadblocks.
• Organizational Maturity & Best Practices: Build internal capabilities by establishing GTM best practices, facilitating knowledge sharing, and promoting continuous improvement across the organization.
• Leadership Communication & Reporting: Manage GTM and In-Market information flow, including status updates to senior leadership, issue escalations, mitigations, and documentation in collaboration with Product Marketing.
• Cross-Functional Collaboration: Develop strong relationships with partners across teams to better understand their needs and improve collaborative efforts.

Ideal Candidate Profile:

• Extensive experience in GTM strategy, preferably within consumer electronics/software.
• Strong program management and operational skills in fast-paced environments.
• Proven ability to manage complex programs with multiple stakeholders.
• Deep understanding of marketing, sales, and partnership functions.
• Self-starter with excellent organizational, analytical, and problem-solving capabilities.

Must-Have Qualifications:

• 7+ years of experience in Marketing or Sales operations and program management, process design for product life cycles, project planning, or business planning for new consumer product or software feature launches
• 5+ years experience launching consumer products
• 5+ years experience in Marketing, Sales, or lifecycle marketing

Good-to-Have Qualifications:

• Bachelor's degree in Business Management, Marketing, Sales
• Certification in Program Management (e.g. Prince2 or PMP)
• Domain expertise in Consumer Electronics or Software
• Experience in content partnership management with 3rd party partners
• Experience with leading organizational transformation and process improvement

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.