Marketing Science Partner

Marketing Science Partner
Location: Fully remote-- New York, NY preferred (US)
Market rate: $80-90/hr (W2)
Schedule: M-F, 40 hrs/wk
Duration: Initial 8-month contract with probable extension/conversion
Target Start: November
Benefits: Medical, dental, vision; paid vacation/sick leave; 401k

Job Overview:
The Marketing Science Partner is a highly quantitative measurement professional, with marketing analytics experience to drive the measurement strategy with our largest Global Advertisers. To successfully influence how client’s conduct and use measurement, the role will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.
The ideal candidate will be passionate about advertising, intellectually curious, and able to move fast while keeping focused on high impact projects. This role requires a strong understanding of the media landscape and ability to apply quantitative techniques to understand consumer behaviour and advertising effectiveness.

Key projects of team include developing new measurement methodologies, conducting ad effectiveness studies, and providing actionable insights to clients and internal teams. Opportunity to work at the intersection of advertising, analytics, and product development in a leading tech company.

Responsibilities:

• Drive our global advertisers to measure true business value by operationalising analyses and research that will prove the value of Facebook’s advertising business.
• Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients
• Conduct in-depth standard and custom ad effectiveness studies/analysis for Facebook global advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
• Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches
• Engage in senior client conversations, presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence based insights.
• Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships

Qualifications:

• Experience in research, analytics, or ad effectiveness
• A bachelor’s degree in psychology, statistics, economics, behavioural or social science or a related field
• An understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques
• Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research
• Experience building connections with customers and team members through effective communication and collaborating cross-functionally
• Comfortable communicating complex topics to a non-technical audience & experience of inspiring action based on data-driven insights including influencing advertiser planning and buying behaviour
• A track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organised manner

Must-Have Skills:

• Analytical Expertise: Strong analytical skills, with a focus on data extraction, manipulation, and storytelling using Excel and SQL.
• Communication: Ability to communicate complex topics to non-technical audiences and influence advertiser planning and buying behavior.
• Statistical Background: Solid foundation in statistics and quantitative analysis.

Good-to-Have Skills:

• Ad industry experience (understanding auctions, ad sales, etc.)

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

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